BERLINALE

Branding System

The Berlinale Film Festival has been held annually since 1978 with up to 500,000 tickets sold each year. The festival has the largest attendance of any annual film festival. The festival has a long and rich history of celebrating creativity and cultural diversity and deserves branding that reflects those core values. Currently the Berlinale is lacking a brand identity and has an outdated logo. By creating a cleaner and more modern branding system the festival will inspired a larger demographic in the global film community. Hopefully igniting artists internationally to participate and attend the Berlinale.